Earlier quoted context omitted.
Their current CPU-features-as-a-service marketing push doesn't look like a right move to me.
Like it or not, that's probably where the industry will be in 5 years. You might not like it, but X-as-a-service make way more money for the company, and shareholders. It'll probably look like this: buy a 'cheap' Intel CPU for $99 (say, 4P, 12E cores clocked at 2 GHz), with "Turbo" to 4.5 GHz being a $79/year subscription and "Extreme Turbo Max" to 5.1 GHz being an additional $35/year. First year free, of course, to…
Do you like it?
I kind of hate this modern trend of taking the most dystopian possible kind of future as something completely inevitable and normal.