Intel seems to be making all the right moves. I'm excited to see what Pat Gelsinger can do over the next 5 years (I'm long INTC).
Their current CPU-features-as-a-service marketing push doesn't look like a right move to me.
Paying to permanently unlock a feature might not be so bad. And forcing extensions to justify their price might not be the worst thing. And this might let them get the "nobody is paying for avx-512" signal a little faster than spinning up a billion slightly different SKUs.