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Next time somebody asks you why you prefer Apple products to competitors, show them this invite. Explains everything. So beautiful.
Then they might justifiably reply "So, you don't care about the product at all, and just care about the way the company presents itself?"
Wonder what they're going to announce in the iPhone 5. Better battery life and perhaps a better GPS is all I really want over my iPhone 4.
I don't expect it to be announced here, but a full touchscreen would be nice... one without a physical button.
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Improved camera would be nice.
Interesting. I have heard from so many friends that current iPhone camera is about as good as it can get. Curious what you are expecting more - just bumped up mega pixels? Not sure how much that would matter - going from 5MP to 8MP for e.g.
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Tim Cook's first product reveal, and the marquee feature is based around voice recognition. Heaven help him.
If anyone can convince the mass market that they care about a voice interface, it's Apple. But there are some things not even Apple can do, and I suspect this may be one of them.
Seriously, look at the design of the invite. Calendar says Tuesday (October) 4th. Clock says 10am. Map app says this will take place at 1 Infinite Loop. And the Phone icon makes it clear this will be an iPhone event (rather than an iPod Touch / iOS event), with one unread notification alerting you that there is something you must pay attention to. They say everything in 4 icons. So awesome.
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Nice catch. Can't wait for Assistant.
Tim Cook's first product reveal, and the marquee feature is based around voice recognition. Heaven help him.
Earlier quoted context omitted.
It’s a reasonable question, however consider the following: If someone is late for a job interview and unkempt, do you question whether they will be on time for work and will have meticulous software development hygiene (by whatever standards you employ, e.g. tests, proper use of source control)? It’s true that some unkempt people are very careful about their work, and some people who are late for an interview are on…
"Next time somebody asks you why you prefer Apple products to competitors, show them this invite. Explains everything." I suppose in your metaphor it would be: "Next time somebody asks you why you prefer Jim to his colleagues, show them how he dresses. Explains everything." I think your formulation is reasonable and measured. I totally agree that Apple's marketing reflects something about the company. But the GGP com…
The example that comes to my mind is how the original Macintosh was packaged. Someone at Apple had taken great care to design the “Opening the box and setting up your computer” experience such that the right booklet was the first thing you saw when you opened the box, the power cables, keyboard, and mouse were layered under the documents in the right order to set them up, and by the time you lifted the computer out and put it on your desk, it all seemed very natural to plug things together and turn it on. Their attention to the details of the unpacking experience demonstrated their approach to macintosh product development in the late eighties.
That being said, “X explains Y” normally suggests to me that X carries enough information that you can deduce the important things about Y from it. I wouldn’t personally suggest their marketing materials explain their products, so we agree on that.
Next time somebody asks you why you prefer Apple products to competitors, show them this invite. Explains everything. So beautiful.
Then they might justifiably reply "So, you don't care about the product at all, and just care about the way the company presents itself?"
Earlier quoted context omitted.
Tim Cook's first product reveal, and the marquee feature is based around voice recognition. Heaven help him.
If anyone can convince the mass market that they care about a voice interface, it's Apple. But there are some things not even Apple can do, and I suspect this may be one of them.
Might be too much speculation, but the first thing I thought when I saw the maps icon was a hint that they'd reveal their own non-google maps system.
More likely, they've made improvements that distinguish the iPhone in an Apple-esque way, and probably increased the likelyhood that iOS maps could be switched to say, Bing in a more direct fashion.