Intel seems to be making all the right moves. I'm excited to see what Pat Gelsinger can do over the next 5 years (I'm long INTC).
Their current CPU-features-as-a-service marketing push doesn't look like a right move to me.
The average person is undereducated and easily parted from their money. It's a lot easier to make a bad product that appeals to them and get half the market for free than it is to make a good product and try to appeal to the best.