Earlier quoted context omitted.
> Total monopolistic practices with abuse of market power. In a competitive environment no producer would accept this. Hasn't Audible's business model been basically unchanged since its inception? Everyone who puts their books on their knows the price of a credit, which is normally like $15, and so knows they'd get at best $6 per book sold on there. How would Audible become a monopoly if people didn't like those odds…
The moat is massive. Their existing market power means that by not being on audible you’re walking away from most of your potential readers. That bit doesnt seem too bad… But then - they offer you a very low percentage if you sell your book anywhere else… and a not so terrible % if you go with them (not great, but not terrible). For an individual seller it is worth taking that deal. So they do. But the consequence is…
Audible's network effects can only be dislodged by people not listing their books on Audible at all; so this shouldn't have much of an effect.
> For an individual seller it is worth taking that deal. So they do. But the consequence is that no other market can achieve comparable power.
Right; so the approach would be for BetterBooks, before launch, to talk privately to a large number of publishers, with an offer like, "You agree to drop Audible and only go with us for 3 years, if we can get 60% of publishers to agree to do the same." If Audible's deal is really as horrible as this person is making out, it should be easy for any individual publisher to agree to that; and easy to get 60% of publishers on board. Then when BetterBooks launches, they have loads of great titles which Audible is lacking.