Earlier quoted context omitted.
Whether they would sell below market rate is subject to strategic, legal and even political factors. However, bare in mind there are math involved here. If the market sells 1 ton of iron for 20$ (manual labour) and I manage to get a truck I could either sell 1 ton for 20$ as the others and make more profit than them, or I could sell, let's say 1 ton for 10$. This is a strategic move that would squeeze the competition…
You sell 1 ton for $20, and I sell 1 ton for $10 but thereby increase the demand (for my cheaper iron) more than double, I'm not only going to outsell you in "tonnage" but also earn more cash than you. My cheap iron will make people make things out of iron like never before, things you wouldn't even consider back doing with $20 iron. The scalability of software greatly amplifies this point. It's not the work being do…
If you have a great idea, can you covert it to money without working? No. Maybe, you might say, you can sell it to smdy else, thus you made money. Ok. Does this person who bought your idea made any money without putting in any work? No.
I challenge you to become rich by making up a lot of great ideas and doing none of the work. Go ahead.