This tweet kind of invoke the eternal(?) form vs. substance debate. Regarding the business plan part, it seems PG does indeed read[1] "business plans": not from some written document which has static form but from a source having a more dynamic form i.e. people who are primarily responsible for writing of those static documents if/when needed. And, about the balance sheet part, I don't really know how useful it is fo…
1. s/eternal/age-old/ # replace "eternal" with "age-old"
2. s/form vs. substance/signified vs. signifier/ # I think signified-signifier[1] distinction is more specific and apt compared to form-substance distinction when it comes communication.
Additionally if you're interested and want to "read" more on "business plans", I would recommend checking MIT's "Nuts and Bolts of Business Plans" course[2], at least the first lecture[3, 4] if you aren't motivated enough to go through the whole course.
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[1] - Signified and Signifier: https://en.wikipedia.org/wiki/Signified_and_signifier
[2] - MIT OCW - Nuts and Bolts of Business Plans: https://ocw.mit.edu/courses/sloan-school-of-management/15-s2...
[3] - Business Plan Basics - Lecture Video: https://ocw.mit.edu/courses/sloan-school-of-management/15-s2...
[4] - Business Plan Basics - Slide: https://ocw.mit.edu/courses/sloan-school-of-management/15-s2...