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The subtitle of the question was "What would you do if you were in charge of Mozilla? How would you save Firefox?" My answer is an attempt at addressing these two questions. My goal wasn't to make Mozilla more profitable, but to ensure that it's focused on what should be its core mission, rather than the mire of sideshows that they engage in at the moment. Also, I don't care how Mozilla the amorphous blob of a corpor…
As a regular end user why do I care about what Mozilla's mission is? Apple makes shiny devices, Google gives me great free services, and in return I use their (perfectly great) browsers. What is one single reason to use Firefox? As long as these large companies continue to put effort into their browsers (which Microsoft didn't do with IE), users are simply never going to switch, the same way no one is using desktop L…
It used to be that IE etc was actually quite bad, and Firefox was substantially faster while adding important features like tabs. That’s when the nerds installed Firefox on their parents computers. Then FF languished, Chrome came out and was much faster and used less resources. So the nerds replaced everyone’s browsers with Chrome.
Now everyone is using their default browser from their phones, or apps, or inline system browsers in apps. All the browsers are roughly equivalent now, so the nerds don’t have a lot of reason to go around and change their parents browsers. Plus you don’t have any real advantage to changing the mobile browser from Chrome (Android) or Safari (iOS). Thus the market has shifted away from desktops, FF lost there, hasn’t regained, and has made almost no inroads on mobile.
They need a reason for the nerds en masse to go and change everything, while inertia and incompatible built-in password managers will make this painful.