So he's treating people like assets, not friends, and these assets need to be checked on on a regular basis. If there were friends, he'd not need to be reminded of contacting them. He'd miss contacting them. So instead he needs a tool to remind him of that "friend" he needs to contact, because pretending to care is beneficial. One might some day need them. It's incredibly sad that his social life, or rather: the illu…
Unless you are in college and have little to no obligations, it gets hard to stay in touch with all your friends and keep track of what is happening to them. It’s not treating people like assets. He is putting efforts on his side towards keeping connections and to do that he needs tools to help.
What does it change that he uses reminder to think about reaching out? In the end he is still the one doing work towards fostering relationships.