What a wacky industry we are in. 90% of the websites people like us build are primarily there to show us ads. And then there's this one addon maintained by one guy (and an army of helpers) for free that removes those ads and makes the web more usable again.
The problem are not ads. The problem is the huge amount of ads, bigger bigger bigger, animated, with sound, tracking and and and... Nobody has a problem with small decent ads without tracking, but that was not enough for big companies.
I do. When I want to see products, I'll explicitly ask for them. Nobody is allowed to grab my attention unsolicited. I have attention deficit, it's hard enough to focus as it is and I really don't need entitled company thinking it's okay to just hijack it at their convenience. I really couldn't care less about their "legitimate business interests" or whatever.
When email users do it, we call it spam. When applications do it, we call it focus stealing. Advertising is just yet another form of abuse that should not be tolerated under any circumstances. If they won't stop, we'll make technology that will make them stop. We don't need to apologize for it or try to reach a compromise with them. Their business model is unacceptable, period.