Earlier quoted context omitted.
I find your warning a bit unfair as there are literally no CTA inside the blog content promoting our product and only 2 internal links toward other educational posts. But anyway, I thought about taking a random sample of pages who returns a "200". Let's say 150, and manually tagging them to find if they're "dead" or not. And then reuse the "dead or alive but a 200" ratio for all the pages but I was afraid that I'd ne…
> I find your warning a bit unfair as there are literally no CTA inside the blog content promoting our product and only 2 internal links toward other educational posts. I've worked in or adjacent to the content marketing world long enough to know that a CTA is not necessary for the post to be marketing/advertising. One of the major goals of content marketing it to establish the authority of the brand. You are well aw…
If you're paying attention you know it's content marketing. If you're oblivious, the marketing probably isn't working.
Either way, you probably don't need a warning.