They need contests, lotteries and the ability to offer services. They are struggling to grow and monetize. Twitter is a public venue, they need to give people what they want. It's the modern bazaar market except they are not letting people exchange goods and services. Imagine tweeting a pic of something you want to sell and someone pays you (like venmo,cashapp and all) to your handle. Escrow, reputation,etc... managed by twitter.
Imagine donald trump being able to sell his funny red hats to his angry followers. Or the powerball lottery except they buy from twitter and its open to the planet!
I am just saying, they have the money, the tech to get around legalities and the lawyers to skirt it exist.
Either way, to answer the question: new boss. @Jack left.