Earlier quoted context omitted.
It's a lot cheaper than a monthly gym membership, but way more than say, Apple Fitness and others offer. Having not used their software or hardware, I'd assume that for people purchasing a really expensive bike, $40/mo isn't bad. Still...it feels steep.
Waaat? How much is gym membership in the US then if $40 is much cheaper? Edit: Thanks everybody for the explanation. In my head, gym == myself + good ol' iron. It seems that that is cheap in the US as well as in Europe :)
if you want classes led by an instructor, you're probably paying more than that -- e.g., the YMCA in my city starts at $50/month/person