Earlier quoted context omitted.
Their pivot to Meta deeply reinforced the writing on the wall. And then their first ever report of a declining user count was the coup de grace. Come to think of it I need to verify that the user count did decline. I only heard that anecdotally.
- DAUs decreased -0.05% from 1,930m in Q3 22 to 1,929m in Q4 22. ("sequentially") - DAUs increased +4.5% from 1,845m in Q4 21 to 1,929m in Q4 22. ("year over year") - See pp18: https://s21.q4cdn.com/399680738/files/doc_financials/2021/q4... DAUs are those using FB app only. Metric for those using all apps (Insta, Whatsapp, etc) increased. Btw - there are ~4.66B internet users - and FB has 77% of those log into one of…
It's relatively easy to boost such numbers - just keep bugging people with a notification here or a sudden important event. And a user is not the same as a person.
I've noticed previously I've suddenly been spammed via email by Facebook at the end of the month, presumably to boost their MAU.
Much more meaningful would be a distribution of the number of minutes spent by individuals on the mobile app, and details of the click-through rate of adverts.
Summary statistics - if chosen properly - of both could avoid abuse.
I think at some point Wall St will be called out as having been very naive to pay attention to such stats.