just my humble opinion - i believe aapl has crossed the threshold into the territory which steve jobs famously described as the hallmark of the Scully era[0] - their endless pursuit for revenue has pushed sales and marketing people to the front of the line and product people operate in their shadows. of course in a company as big and wide ranging as aapl, there are so many competing priorities and things to focus on…
How much did the original iPhone and iPad cost to create? I imagine it would be an easy effort for 2022 Apple, and even a total failure would not dent their revenue by much. I can't imagine Cook being unable to do it.