>My point about "Make America Great Again" is anyone can be like "I don't get it what does it mean though?" which happened a lot from liberals and left for this slogan specifically. Conservatives get the benefit of being easily aligned around their leaders and values, so sure "Make America Great Again" works really well in that context where everyone wants pretty much the same thing.
I absolutely agree with you here, and this is the point I'm trying to emphasize. Slogans have to be aspirational and adaptable and unassailable. "MAGA" is all three. "Defund the police" is really only aspirational and sort-of-adaptable. Its weakness is that it's easy to oppose it and look like you have the moral high ground (i.e., being a crime-fighter). You can't attack "MAGA" directly without sounding like you hate America. That's the brilliance of it.
>"Defund the Police" had a specific meaning which was to actually defund the police but, as with any actual implementation, when you get to the specifics people have a lot of different views and opinions. I don't think you combat that by making a better slogan, I think you just deal with it. The handwringing over what "Defund the Police" means was a huge distraction IMO and mostly bad actors who disagreed with the premise fundamentally and weren't looking for real ways to implement policies.
This is where we disagree. The policy specifics don't matter. Not at the slogan/rallying level. "Defund the police" has a pretty clear policy roadmap, even if it could take on varying shades. "MAGA" is completely devoid of policy, and that's what makes it such a strong talking point. Anyone can attach whatever aspiration they want to it without getting mired up in boring details. This results in widespread acceptance.
>Okay, what's the exact, unquestionable slogan you would use here? Good luck.
I never claimed to have the correct answer here. All I'm doing is pointing out how horrifically bad "defund the police" is and offering field-tested examples of slogans that are so much better at inspiring action, for better or worse (e.g., MAGA). Something closer to a jazzed-up version of "government accountability" or "police competence" would have all the desirable properties of "MAGA" that I've described: aspirational and adaptable and unassailable. "Defund the police" ain't it.