Maybe I'm wrong, but the vibe I get from the article is that Lego has become less creative and more about marketing/profit; sort of faulting Lego. I think this shift to complex, structured sets says more about the parents than the company though. Unstructured/unguided sets are still available. It seems many more parents today want brag about what their kid did, want some Instagram worthy end product, or instill that…
From the post: > Now: The bricks still exist, obviously, but now each set contains many odd shapes that are specific to that particular set and do not work with any other creation. To further this point, there are central components like motored hubs that are only available to specific sets and can't be bought as individual pieces. A lot of people will point at token actions Lego still does that match the old philoso…
So yeah, Lego is marketing and making profit, but it's the parents that drive/enable that. As stated before, we see this in other areas of life too with the full schedules of structured group activities and less self organized time.