Earlier quoted context omitted.
Those unsubscribe links should be there, for several reasons. - The service-based economy means that entities (individuals and businesses) have numerous relationships. For the typical individual the number of password-based accounts crossed the 100 threshold years ago, at a doubling rate of every 2--3 years. - Responsibilities can be transferred. The person who signed up for your service 5 years ago may no longer be…
I strongly disagree. There is absolutely no need to put an unsubscribe link into a transactional email. All emails should of course contain enough information to make it clear who the message is from, why the message is being sent, and who it was sent to. But there is no point in adding unsubscribe links to messages and notifications that are essential to the service. I mean, what are you going to do if the user acci…
But even that does not help: some people just do not understand how to manage their email: they will consider as “spam” any email they receive and they cannot act on it immediately. Like storage quota reached, cc expired, or similar. There is some strange feeling that if they ignore the email and mark it as spam that the problem will magically disappear.
We have so many cases like that: and they then contact us with questions like “why my service is not working” etc.
I bet Netflix has same issues…