Earlier quoted context omitted.
I think its pretty clear where this is going. "Windows... for real people."
I dunno... so far the ads have made me want churros and gourmet mustard more than Windows.
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The second Seinfeld and Gates Microsoft ad
21–30 of 85 posts
Re: The second Seinfeld and Gates Microsoft ad
#22Much better than the first.
On a scale of 1-10, how funny would it have to be for your next computer not to be a mac? That's why it's a failure.
It's a branding thing for the whole company. The idea is to slightly reduce the ickiness some people feel when the name comes up. Not to directly sell anything.
Re: The second Seinfeld and Gates Microsoft ad
#23Fail
Re: The second Seinfeld and Gates Microsoft ad
#24Anyone know where it was shot? It looks like somewhere around Seattle. West Seattle maybe? Magnolia?
Re: The second Seinfeld and Gates Microsoft ad
#25Why are News.YC submitters/voters so eager to do Microsoft's marketing for them?
First, I think the News.YC crowd is least likely to be swayed by MS' marketing. Second, I don't think this is "doing Microsoft's marketing". You'll probably find a fair number of critical comments too.
The comments pro or con are irrelevant; the submission and ranking (currently the #2 story) are my concerns.
We're giving free placement to a company that is (1) rich enough to buy our attention, if it needs it; (2) arguably 'dead' as an animating force for our industry (as in PG's 'Microsoft is Dead' essay).
Their desperate-but-cutesy ad campaign does not deserve to be our 'news'. Voting up this goofball lowbrow crap makes us into Microsoft's tools. This is spam.
Re: The second Seinfeld and Gates Microsoft ad
#26Anyone know where it was shot? It looks like somewhere around Seattle. West Seattle maybe? Magnolia?
Too flat for Magnolia, could be out in Kirkland or Bellevue.
Re: The second Seinfeld and Gates Microsoft ad
#27Much better than the first.
Agreed, though it still does little to convey any sort of useful message. I thought this campaign would be targeting Vista as opposed to brand awareness but apparently that's not the case.
Doesn't need to convey a message, its just to get you all talking about it. Its working.
Re: The second Seinfeld and Gates Microsoft ad
#28Earlier quoted context omitted.
Agreed, though it still does little to convey any sort of useful message. I thought this campaign would be targeting Vista as opposed to brand awareness but apparently that's not the case.
Microsoft has much bigger problems than Vista. Their stronghold on the OS market is strong enough that they can probably stand 1 bad release. Only if Windows 7 screws up will they have real problems in terms of market share & bottom line. The bigger problem for Microsoft is that they're just not cool anymore. Not for prospective customers, not for prospective employees, and not for prospective partners. That's why I…
I think that's it too. I was just talking to someone the other day who was with IBM back when MS kicked their butts in the battle between Windows and OS/2. OS/2 was technically superior in many ways, but he was saying that at conferences it was a bunch of old guys with sore feet at the IBM table, and hot women with loud music and lots of giveaways at the MS booth. Where would you rather be?
MS isn't perceived as exciting and new and hip these days, and needs to bring back some youth and fun, which Mac seems to have plenty of at the moment.
Re: The second Seinfeld and Gates Microsoft ad
#29Much better than the first.
Actually, I liked the first one as well. Maybe there were some old geek sentiments involved, but for me it was just a good watch. I liked it more that the pc-vs-mac ad.
Re: The second Seinfeld and Gates Microsoft ad
#30They should have used iMovie!