Only if you're a marketer and see others as little more than consumers. Next thing to burn is commoditization of "content" as the young see through the nonsense and reach out for sincerity.
There are mountains of quality information online and while I would absolutely resent having to grow up in the age of social media, the kids are way better at parsing and questioning rapid onslaughts of information because of the tribulations there.
They get caught up for a while, but the guise wears away. Young people can easily see outside their immediate world, and any adopted worldview, unlike we've ever known. When I was growing up that meant a lonely kid wandering down to the library to flip through magazines from the big city to inject some new ideas into one's world. Now, young people from anywhere can dig into the most arcane of information and worldviews in seconds and begin integrating them earlier on in their lives.
The world will look very different in outlook in a short amount of time, and it will not be for the sake of "content". Just gimme some truth, all I want is some truth.