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Facebook loses users for the first time

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Re: Facebook loses users for the first time

#441

Earlier quoted context omitted.

Does anyone else find this on the level of batshit crazy insane? Meta, are we really going to divest so far from the physical world that the a virtual reality is worth that much? I mean VR is realistically a video game. I just don't see it but I do see desperation from FB.

Then you’ve never experienced how transformative VR is and you lack vision.

Some of us saw the last wave of VR hype. It was around the same time as PalmOS, iPaq, and other handheld computing devices. It wasn't obvious to most people at the time that one of these technologies would transform the world. But visionaries saw it.

It wasn't VR then and it won't be now. VR has gained a foothold in this wave in its niches of gaming, other "entertainment", and random educational and military applications. General casual use beyond that is a pipe dream.

Re: Facebook loses users for the first time

#443
As for the stock price, it will come back. FB users may be down but FB now owns Instagram and WhatsApp and they haven’t started to monetize them yet.

Not to say they have genuinely been trying new technologies with AR/VR and with their stash of cash can buy any startups in AR/VR space.

If anything FB is way underpriced IMO.

Re: Facebook loses users for the first time

#444

My 16yo daughter says FB is for old people and nobody in her age group is using it.

If she uses Instagram she's using Facebook. If she has a Facebook account and goes anywhere on the web while she is logged in, she's giving money to Facebook. It is not so simple now. She doesn't have to "use" Facebook for them to monetize her image, her privacy, her network of friends. A company like Meta will always have new products to take in kids. That's what their new "Reels" is about, trying to compete with Ti…

Facebook is an umbrella term for some kids. TikTok just hit #1 on the app store so this rant feels dated. The teens on Instagram have already grown up

Re: Facebook loses users for the first time

#445

I think they lost users much much earlier. It's just that most users they lost went from "I use Facebook" to "I don't want to use Facebook, but kinds still have to" (because friends, family etc.). All people below 40y I know which have Facebook fall more or less in the second category...

There's even a metric for that: Daily Active Users. I bet Facebook does not publish that number (or the historical values for it). I bet that number has been going down lately, at least for North American users. There's a reason they changed their name.

I don't think DAUs would necessarily tell the full story for Facebook. Browsers still get pointed to Facebook a few times a day, but I bet the depth of engagement is a fraction of what it used to be.

Re: Facebook loses users for the first time

#446
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Earlier quoted context omitted.

Twitter (and I'm only half joking). Clubhouse. Discord. Pinterest.

I'm still hoping that Google buys Pinterest somehow and then let it rot.

It sort of feels like it is rotting all on it's own. It's about as interesting as google image search at this point.

Re: Facebook loses users for the first time

#447

People like to hate on Facebook, but how is any other social media different? They are all free services that profit from your personal information. Some just have better PR than the other.

>People like to hate on Facebook, but how is any other social media different?

I think the main reason for it is that most of us are just old enough to remember what facebook was before they started filling the site with ads and recommended/paid/suggested/etc posts. It was really fucking great back when you would logging and there would be literally no content/ads other than what your friend manually took the time write/post.

they gave us a taste of what a great minimalist social media platform could be and then turned monetisation/engagement to 9000.

Imagine if HN was bought by reddit and they decided to use the reddit platform (new skin only, no "old.XX...") with all the ads and everything. That's kinda what happened to facebook.

Re: Facebook loses users for the first time

#448

As for the stock price, it will come back. FB users may be down but FB now owns Instagram and WhatsApp and they haven’t started to monetize them yet. Not to say they have genuinely been trying new technologies with AR/VR and with their stash of cash can buy any startups in AR/VR space. If anything FB is way underpriced IMO.

Sorry but Instagram is full of ads. So full that it bothers me and avoid looking at stories.

WhatsApp is not monetized yet. Though, I believe it can be easily exchanged with a different service (e.g Signal, Telegram, …) if they start throwing ads at the users.

Re: Facebook loses users for the first time

#449
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The big reason behind losses was likely the iOS 14 tracking update. Right after it a ton of Facebook Advertisers groups on Facebook started complaining all of their carefully crafted campaigns were not producing revenue anymore. Targeting and regathering stopped making sales for advertisers and they quickly stopped spending on FB. The people who still spend are now doing videos as ads. Small advertisers were the cana…

Android has more market share.[0] Is there something intrinsic to FB ads that are significantly more successful for iOS users rather than Android users? Does FB cater their apps to iOS somehow more successfully, e.g Android users are more savvy and less likely to take to digital nudges? If that's not the case, then the 25% of market loss doesn't make sense to me -- are FB ads bulk purchases somehow, or are they by us…

Android has more market share but iOS has the users that are most profitable. They're dominant in affluent countries (USA, UK, plenty of countries in Europe, etc) and even in countries where it isn't dominant, it's not rare for iPhones to be the phone of choice amongst the wealthy population.

Wealthier people, I imagine, are not only more likely to want to buy things, they'll also be more willing to spend their money on new things.

To get a sense on how much more valuable "valuable" consumers can be for Facebook: last quarter on average they made $60.57 dollars per user in the USA/Canada, vs just $4.89 for their users in Asia-Pacific, for example [1]. The USA and Canada are still Facebook's biggest money-making region, in spite of also being the one where they have the fewest active users [1].

I'm not sure if an immediate 25% share price dip makes sense either, given worldwide Facebook lost only 1 million DAUs, and the number of users in the USA/Canada has steadily oscillated between 195/196 million since 2020 (the loss was in "Rest of the World" the catch-all region they make the least money in.

A lot of the value of these companies is not necessarily realized value, but value derived from the expectation of continued growth at a certain pace.I can see why investors are nervous; Facebook has never lost DAUs, there's intense competition with TikTok for the young demographic, VR/AR has been a huge bet that still hasn't paid off and the controversy around Facebook weakens the value of the brand. On top of this, in spite of revenue being good, it was not what was expected and effectively advertising on the valuable iOS demographic got much harder. Maybe that warrants a 25% dip, maybe it doesn't— in any case there's definitely reasons to be nervous.

[1]: https://s21.q4cdn.com/399680738/files/doc_financials/2021/q4...

Re: Facebook loses users for the first time

#450
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post #357

The big reason behind losses was likely the iOS 14 tracking update. Right after it a ton of Facebook Advertisers groups on Facebook started complaining all of their carefully crafted campaigns were not producing revenue anymore. Targeting and regathering stopped making sales for advertisers and they quickly stopped spending on FB. The people who still spend are now doing videos as ads. Small advertisers were the cana…

No. The real reason behind the losses is that TikTok became the number 1 app in the world today, and is directly taking away social engagement time from Instagram and Facebook. Heck, Zuckerberg admitted it himself in a post today: "[...] there are two things that I want to call out that are having an impact on our business. The first is competition. People have a lot of choices for how they want to spend their time a…

Well it’s no longer the in thing, and TikTok is the new kid on the block. In the UK kids think FaceBook is for old people and use Snapchat and TikTok.
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