This is from Mark Zuckerberg's post. I think it's a decent explanation of their performance. Historically Facebook always made these longer-term bets and they've typically paid off. "Before I get to that, I want to briefly touch on our Q4 results, which I know Sheryl and Dave are going to go deeper on. I'm proud of the work our teams did here. We shipped products, our community continued to grow, and businesses of al…
So in other words TikTok has made them have to pause and switch to prioritize Reels (which are in every way worse than TikTok BTW) and that means less eyeballs on ads. Honestly Facebook at this point is entirely unusable. My feed is full of shit I don’t want (and I block ads at DNS level so I can’t even imagine what it looks like for most people): Reels, half baked “memes” that are just really random thoughts from pe…
But sometimes I get stuck scrolling forever. Maybe that ad revenue is enough for them. I still go to FB for groups and business' pages.