Apple vs ad-tech is a really interesting battle. It shows the immense power Apple has in the consumer market today, where they can affect some of the largest businesses in the US unilaterally. Meta is in a very tricky position in that unless they put up an actual paywall users don’t really have any incentive to allow tracking. But putting up a paywall introduces a lot of friction, not to mention the adverse selection…
It's much more difficult to scale price (user pays more) than it is to scale ad revenue (user sees no difference, more / more-per advertiser). At the end of the day, that's why Google and Facebook will fight tooth and nail to avoid subscription offerings. And fundamentally... Facebook's stock should be hammered. They're effectively a legacy platform attempting to milk more revenue from their existing users. They miss…
It makes little to no financial sense, compared to other tech and web companies, for Facebook stock to remain down 25%. Their PE is going to be like 17.5 now.