What Netflix Could Have Said This Week
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What Netflix Could Have Said This Week
1–10 of 114 posts
Re: What Netflix Could Have Said This Week
#2I think they renamed the DVD service so that it allows them the flexibility to sell it off at a later stage, I dont see anyone mentioning this but it is quite common for businesses to sell parts of the business to gain cash to pump into their future expansions. In this case it makes sense to put 100% into streaming.
Re: What Netflix Could Have Said This Week
#3I prefer the original. I got the email as a customer and felt like it did a decent job for what it was trying to do.
Re: What Netflix Could Have Said This Week
#4This letter is genius. If Netflix had sent it out I think it would have averted the entire crisis.
Re: What Netflix Could Have Said This Week
#5I think they renamed the DVD service so that it allows them the flexibility to sell it off at a later stage, I dont see anyone mentioning this but it is quite common for businesses to sell parts of the business to gain cash to pump into their future expansions. In this case it makes sense to put 100% into streaming.
When they split the revenue without having a 'combined plan' discount, I was pretty sure the DVD half was going to die. They were just planning for it. My theory is that they are going to sell it before it stops being profitable... But keeping it as a separate company allows them to let it die without it taking the whole thing down, if worst comes to worst.
Re: What Netflix Could Have Said This Week
#6It's not just the tone of the email or the new name that bugs people - it's the complete separation of their sites, pretending that the DVD-by-mail site can't communicate with the streaming-only site, etc.
People are annoyed that their ratings/suggestions won't carry over to the new site, and that the streaming-site won't let them add a movie to their DVD-by-mail queue when they search for a title and find it's not available on streaming (or vice versa, the DVD-by-mail site won't tell them when they could be watching a title via streaming).
You have to fix that to fix the customer response.
Re: What Netflix Could Have Said This Week
#7The whole point of the original email was to recognize that their pricing changes made them seem out of touch. What's so bad about a CEO apologizing to his customer base? Also, I'll always take product name critiques with a grain of salt. I remember when people were complaining about how awkward MacBook Pro sounded. Don't even get me started on "iPod". If the service is good, then people will use the name and avoid the confusion that's been happening with the soon-to-be previous Netflix configuration.
Re: What Netflix Could Have Said This Week
#8I think that would solve the crisis of people hating the name, but it's not going to stop all the people who are angry about having to maintain 2 queues.
Re: What Netflix Could Have Said This Week
#9Would have been better if they attributed the change to getting squeezed by Hollywood. At least people could sympathize rather than make Netflix into a villain. I suspect the change came in large part due to payment terms on all accounts as opposed to accounts consuming media.
Re: What Netflix Could Have Said This Week
#10The whole point of the original email was to recognize that their pricing changes made them seem out of touch. What's so bad about a CEO apologizing to his customer base? Also, I'll always take product name critiques with a grain of salt. I remember when people were complaining about how awkward MacBook Pro sounded. Don't even get me started on "iPod". If the service is good, then people will use the name and avoid t…
Hell, remember ipad? Sanitary napkin jokes, pundits predicting doom, and a stoic Jobs? But it's almost become the "xerox" of tablets. Unfortunately, the name is the least stupid aspect of Netflix's new plan.