Earlier quoted context omitted.
As someone whose first task on buying a new laptop every ten years is to install the latest Ubuntu LTS version, a company which makes machines that work perfectly with Ubuntu and have a life of around 10 years will have me as a customer for life.
If you are a 38 year old man, actuarial tables suggest that this translates to 4 more laptops over 40 years[1]. I believe their point is that this does not make you a particularly valuable customer. I would argue that there is value in a brand that consumers trust to last for a long time. For example, if Framework launched a printer, you might be tempted to pay a premium for a product you knew was high quality and re…
If they buy from Dell, and I buy from Framework, Dell sells 5x as many laptops.