Earlier quoted context omitted.
There have been quite a few social networks in Europe, some of which were more or less direct copies of Facebook at the time. Their decline started around the time Facebook became popular in there. There have been european streaming services years before Netflix was available there and there still are some, mostly owned by TV corporations. I think a lot of european startups focused to much on their starting country,…
Berlin’s Zalando is another counter example being now bigger than the US original Zappos.
That was also bought and I’d argue Amazon is the winner and that includes Zappos.