I call it a malware blocker, rather than an adblocker - here's my reasoning: One day I was on a classifieds site[1], browsing listings, when after a few pages, I was met with a page redirect to one of those scammy support center sites (taking over the browser), advising that my computer had been infected by a virus (obviously hadn't) and I needed to call in to "Apple's Support Center" immediately. This was on Safari…
I get what you're saying, but I think that's actually counter-productive. To present things like uBlock as malware blockers suggests that "any ad which is not malware is fine". I think it's perfectly justifiable to guard against non-malware ads _as well as_ malware (ads or otherwise).
And I'm sure some would be quick to point out that running uBO as a "malware" blocker just happens to siphon up legitimate ads in the same bucket in the process (which is what I think is your point), and my reply to them is that the blockers typically won't block anything that comes from the same IP/domain as the site (as is explained in one of the linked articles). I think it's up to websites to run their ads in a way that doesn't trigger it to get blocked, because the detection pattern for most blockers is based on past abuse of these techniques.