No one likes ads, but the belief that you're owed content for free is absurd.
Since forever, you could opt of viewing ads. Ad in a magazine? Next page. TV commercial? Great time for a bathroom break. But now advertisers have decided that you MUST watch their ad. There's a countdown timer for. If the browser loses focus, the timer stops. How long before they're tracking eyeballs for enforcement? Oh wait, not long at all.
https://futurism.com/moviepass-eye-tracking-ads
https://www.techspot.com/news/93055-meta-patents-hint-metave...