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Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

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Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#42

This is pretty awesome, it's actually something I had an idea for a while back. My spin was a tad different. If you are interested, I can email you my thoughts and you can decide to integrate them if you want.

Yes, absolutely. I'd be very interested in hearing about it. Hit me up and I can share my roadmap of some things I may add.

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#43
post #24

That's a great looking product for such a short time. I really like the looks of the video, but for me it was a bit light on information. You are explaining how the viral effect works, but I also want to know how the campaign creator works. Will I get a code snippet I have to integrate into my page? Do I have to host anything myself? It looks like the only way to find out is to create a campaign. Out of curiosity, di…

Thanks. I'll probably make some updates to the video and explain some things differently. I'm going to get somebody to do the voiceover next time, too. I think that will help with the quality. Thursday early morning I started programming. Working prototype by Thursday afternoon. Spent then next couple days polishing it. Finished it Saturday night. Then I just spent Sunday doing design, copywriting, and video producti…

I suggest that you mention that adding the campaign button to the page is only a matter of adding the generated HTML snippet, something like "it's as simple as embedding a YouTube video". Maybe you can also create a separate step-by-step video that shows the creation of a campaign and integration into e.g. a Wordpress post.

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#44
post #9

The headline+video look great. I'm curious, though: why is the "Download for Free" button bigger and brighter than the "Create a Campaign" button (which is clearly more important)? And why does it say "Live Demo" if it's just a downloadable PDF?

The "demo" is the process that you go through to get the PDF. Maybe I should make that more clear. It's just a sample of how the functionality would work on your site if you offered an ebook.

The size/styling of the "Download for Free" button is just something I didn't give much thought to. I used a button generator and that's what it output. Looking at it again, it could certainly be smaller. Especially when sitting so close to my main CTA of "Create a Campaign."

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#45
Only a bit of a nudge here: viral marketing, in many many many cases is an accident. It is hard to plan, even harder to predict. We all wish for it but ...

It's great to have tools to help but tools by themselves will not make anything go viral. Most of the viral things people remember are viral because the content was great (or so stupid it was great;), not because of the tool that was used to share it. Yes, YouTube, as a tool, makes things easy to go "viral". But it was the video that made it worth sharing, not because it was on YouTube.

Also, as a marketing activity, going viral may not really be in your best interest. Viral marketing is a tactic/strategy that needs to fit your marketing plan. Just because you think you can go viral doesn't mean you should.

Lastly, the model expressed in the demo video implies sharing requires I share it before I get it... Why would I share something with my friends before seeing if what Bob has to offer is any good? 

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#46
Love the execution, but I'm also concerned about the share-first aspect. Maybe you could give content creators a way to let the audience preview the content before they share. Obviously this wouldn't apply to all content, but it might be a good feature.

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#49
For those of you interested, here are all of the tools and resources I used to produce the demo video.

Various stock illustrations, Keynote, GarageBand with a blanket over my head to reduce the echo, Screenr.com (free screencasting and they give you the raw mp4 at the end), iMovie (to import the mp4 and add the audio track), and VidYard (for video hosting and analytics)

I suggest checking out the Mixergy interview with Miguel Hernandez of Grumo Media. He has some great tips of how to make a good demo video. His website also has some great inspiration.

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