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Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

crowdsquared.com

31–40 of 76 posts

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#31

Nice concept. If it doesn't work out maybe you should start a demo video service of some kind. Totally impressed that you could put that video together so quick, looks really nice.

Thank you. Fortunately, I really enjoy video production so it was a lot of fun to work on.

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#32
post #9

The headline+video look great. I'm curious, though: why is the "Download for Free" button bigger and brighter than the "Create a Campaign" button (which is clearly more important)? And why does it say "Live Demo" if it's just a downloadable PDF?

simple. its not about letting people make a campain its about making crowd2 well known. so the download is more important than the campaign.

same reason it says live demo, as live demo would imply there's no download, aka no hassle. Aka a small marketing lie.

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#33
I love the idea. Just some thoughts. 1. What if the URL I want people to like is not Open Graph ready. Then what's shared looks ugly on the news feed. I know this is supposed to be my job to take care of, but when creating a campaign, there was no reminder about Open Graph and the possibility the story on the news feed will look ugly. 2. Folks could just email the link to their friends after they obtained it by liking the link. And, what's stopping them from quickly removing the like from their profile?

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#34
post #30

here's the issue: to checkout crowd2 you need to share it on your social network. unless you have a dummy social network that you use for SPAM, you're going to share it to your friends. but hey, I don't know if I wanna share it yet. i wanna test it first. And, crowd2 is share first, test second. And that's just wrong. It's easy to make the parallel to another form of spam, as you'd have to have a spam account to view…

This sounds remarkably similar to the Imview story, which Eric Ries shared in the opening chapters of his book. It's the same way I felt after viewing what looks to be a neat product, but something I want to play with before implementing.

Edit: I'm not sure why I was downvoted, but the point was that after Imview received this feedback from their demo set, they implemented a way for people to play before sharing, which later led to their success. Just food for thought.

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#35
Nice accomplishment but I have to say that the idea of the product is off-putting. Still I guess it's up to people if they want to advertise this way.

I'm not convinced that this approach will always yield a higher viral coefficient than not forcing sharing in order to gain access. The interesting thing is you could actually run A/B tests on this.

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#36
post #6

I wouldn't like to be on the receiving end of this. I want to see the content first, then maybe share with my network. Putting a "sharewall" like this will put a lot of people off.

I consult a niche daily deal site that implemented something similar. In that case, it had a standard "email subscribe" nag screen (think Groupon or Living Social). There was a "No Thanks" link at the bottom. Of course most people clicked that. We decided to give them a Like button option, too. We made the lightbox modal, and required that they either "Like" or fill-in their email address. An email address would supp…

These are pretty interesting figures. If I've understood what you wrote correctly your conclusion would be that the screens that we love to hate really do work. Do you have any thoughts on situations that are particularly suited to such an ultimatum approach?

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#37
post #30

here's the issue: to checkout crowd2 you need to share it on your social network. unless you have a dummy social network that you use for SPAM, you're going to share it to your friends. but hey, I don't know if I wanna share it yet. i wanna test it first. And, crowd2 is share first, test second. And that's just wrong. It's easy to make the parallel to another form of spam, as you'd have to have a spam account to view…

[deleted]

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#38

Nice concept. If it doesn't work out maybe you should start a demo video service of some kind. Totally impressed that you could put that video together so quick, looks really nice.

totally agree, I was blown away by the video considering how much time went in the project.

Re: Show HN: Crowd² - A viral marketing campaign creator I wrote in 72 hours

#39

Nice accomplishment but I have to say that the idea of the product is off-putting. Still I guess it's up to people if they want to advertise this way. I'm not convinced that this approach will always yield a higher viral coefficient than not forcing sharing in order to gain access. The interesting thing is you could actually run A/B tests on this.

I'm looking forward to running lots of different A/B tests. I can change the "Download for Free" button, change the copy on the Share popup, and change how people interact with the share buttons. I definitely want to make sure I optimize the site, not just for me, but for the people who are using it to distribute their content. The purpose is to get them a larger distribution network so I'll try any changes that accomplish that.
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