Most of the comments here are focused on the question of why you would prefer an app to calling. The author's point is a great one though, and something I've wondered a lot. Why should I create an account to order a pizza? The app should reduce friction even from the very first order. Instead it adds, and adds for every order... Got to go look up coupon codes! On the phone I just ask the guy what their best deal is i…
>> Why should I create an account to order a pizza? Most of the apps in my area (Toronto, Canada) absolutely do not require account creation and allow you to just use a ‘guest’ account; usually just requiring (reasonably) your phone number. As to why I’d want an account to order? Let’s say I have a local favourite pizza joint and a favourite pizza I like to order. Having my personal info and payment info already fill…
Phone is still the best way to order pizza
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Re: Phone is still the best way to order pizza
#162On the other side of the communication channel things are even worse! You'd think not calling the restaurant would free the workers so they spend more time making food, but it doesn't always. Now a restaurant would have 3 or more tablets, one for grubhub, another for doordash, etc. There is no way for you to tell the customer you don't have green pepper, you don't have the time to update the thing so people stop orde…
Re: Phone is still the best way to order pizza
#163Took maybe a minute or two, including taking the card out. If I’d called I might have had to wait on hold while they dealt with another order, they only have the one line. I am pretty sure that’s what happened when the site was broken for a month or two last year.
Re: Phone is still the best way to order pizza
#164Earlier quoted context omitted.
But then you would have to eat... Dominos. I get that its not the same everywhere, but in the pizza belt, I couldn't imagine going there. Luckily my local place has a good website though.
Really depends on the location, Cleveland has horrible Dominos, Cincinnati Dominos is pretty good, and Portland dominos is also pretty good.
Re: Phone is still the best way to order pizza
#165You can reduce fraud a few ways.
One is friction:
- Calling takes time. It can’t be automated.
- The pizza shop can blacklist a phone number. Acquiring new ones to keep defrauding is difficult.
- Creating an account and solving a captcha can be automated, but the barrier for entry is higher.
- Requiring pre-payment is a big one… it costs you money! If you actually pay with your own card, it’s not really even fraud anymore. If you pay with stolen details, then you had to acquire those which is really difficult.
- Emails can be blacklisted. Re-usable email domains (such as Mailinator) can be blacklisted. Creating a new email on most sites is a bit of effort.
Another is traceability (make the fraudster scared):
- Most countries require a real identity to be linked to phone numbers. Hence phone orders are a worthy gamble to accept without requiring a voice captcha, pre-payment, an email, etc.
- Pre-payment requires a real card. If it’s yours and you do a chargeback, you can be traced. Cards can be blacklisted. If you’re using stolen details, then the store can get the police involved.
The best way is detection:
- Even if you can automate phone calls, the employees taking the orders would notice patterns eventually, even in the short conversations where you give only first name, number, and the order. People are really good at detecting patterns (though it might take a few successful fraud attempts before they become aware).
- As accounts & emails get blacklisted, the online site can employee expensive third-party fraud detection software, which does work AFAIK. It looks at thing like data entry speed, IP addresses, order size, issuing card bank, etc. If fraud is suspected, it usually results in an additional soft barrier, such as SMS verification, rather than a hard block. This brings it back to phone numbers & their need for real identity verification — increasing friction & traceability.
This should explain nearly all the things mentioned by the OP. Anything else, like needing to enter your age or whatever, can be explained by some marketing executive desperately trying to hit their KPIs.
Re: Phone is still the best way to order pizza
#166I'm sorry but I don't agree. Dominos pizza has coupons, deals, etc. Trying to get those deals over the phone is a chore. Ordering specific toppings can be a chore since it's a relay back and forth vs a button. Multiple pizzas with multiple toppings? The delay just compounds. If you live alone and order one pizza or one style of specific themed pizzas then sure, it might be faster, if that's the metric of "best" but i…
When I was in college I could call my local Dominos, ask for a large pizza and a two liter of soda and at the end say "if I pick it up will you double it?" They never said no. A local pizza shop always offered the same deal so Dominos had no choice. Good luck doing that in an app.
Re: Phone is still the best way to order pizza
#167Re: Phone is still the best way to order pizza
#168Who on earth has ever ordered just a "large pizza for pickup"? Without specifying ingredients, type of crust, anything. This is like ordering a chair by phone from a furniture store by dialing the number, saying "Armchair for pickup" and heading on over to the store. Why reserve books online from the library? Just call them and say "10 books for pickup" and then hang up.
Re: Phone is still the best way to order pizza
#169Just fax a PostScript picture of the pizza you want! https://medium.com/@donhopkins/the-story-of-sun-microsystems... >The Story of Sun Microsystems PizzaTool: How I accidentally ordered my first pizza over the internet.
I still have a fondness for the simplicity of OpenWindows and how well it it handled virtual desktops. It was really cool to use on quad monitor setups.
Re: Phone is still the best way to order pizza
#170Earlier quoted context omitted.
Because traditional pizzarerias don't have crust options like that, and if they do they are not the default. With my local place the call really is as simple as: Me: I'd like a large plain pie for pickup. Pizzeria: what's your name? [Name]. Okay $name, 15 to 20 minutes. And we're done. If you're ordering from a big 3 chain then you have to deal with a bunch of non-dedault options, but if you know what you want it can…
you don't order toppings? They don't ask?