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I turned a failing coffee blog into a $1M exit by focusing

typeshare.co

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Re: I turned a failing coffee blog into a $1M exit by focusing

#4
post #3

It would be great if there were some detail about how exactly this coffee blog makes money.

Probably just affiliate marketing and ads like almost every other content site. Keep it simple

Edit: I have a site that makes over $7k/mo (and growing... Fast) in the same industry from affiliates and ads

Re: I turned a failing coffee blog into a $1M exit by focusing

#8
post #5

The blog was making $30k profit and got acquired for $1m? Doesn't that seem super low? Obviously this type of exit wouldn't have VC-startup multiples, but still.

For content sites that is about right but if they sold this year they probably could have gotten more since multiples have been increasing

Re: I turned a failing coffee blog into a $1M exit by focusing

#9
post #3

It would be great if there were some detail about how exactly this coffee blog makes money.

Probably just affiliate marketing and ads like almost every other content site. Keep it simple Edit: I have a site that makes over $7k/mo (and growing... Fast) in the same industry from affiliates and ads

Literally said so in the article: "...., build loyal affiliate partnerships."

Looked at the content and it's perfect for making money.

First there's reviews of a bunch of coffee gear,etc so people find the site googling for information about said coffee gear.

Now once on the site there's ads for other coffee related items from these affiliates with a reader who's already thinking about buying coffee related items so the so called "conversion rate" is probably very high (meaning that the ratio of people visiting the site who both click an ad and actually buy items is very high (Yes, there's different rates depending on the customer actions but assume they pay relatively well)).

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