Earlier quoted context omitted.
It was just a random google result, but we definitely did rebuses in pre-school at least. The rebus concept is actually a precursor to actual writing, historically speaking. Both in Mesopotamia/Egypt and in the Chinese civilisation, writing developed through a rebus phase. So it's a very natural thing, that's why it's so child friendly.
That's all cool, why's it a common word, though?
Unlike say an obscure linguistic term like nisba.