Sloths are amazing animals and the three-toed variety seen in this article is insanely cute but unfortunately for them, their cuteness makes them a desirable object for the tourist selfie industry and people who want them as pets and therefore a target for unscrupulous poachers. And since they're too slow and low on energy to defend themselves it means they're an easy target and most likely won't survive their captor…
My take - markets do not price at all rationally in the wild lands, and human nature is the driver here.