Earlier quoted context omitted.
It is very rare I wouldn't call it a "trend" yet. Also, I agree that using IPFS links addresses the problem of content integrity, but the link can still rot, and having to pay a centralized service to pin your data (even in a decentralized network like IPFS) does not solve the decentralization and disintermediation problems.
Link rot is definitely a fair point. I'm curious if there is a longterm way of solving this problem. Filecoin looks promising but I feel like that's just adding more complexity.
Unless there is an active community that maintains its strength during market cycles (like BAYC), current NFT project death will be 95% over the next 10 years, just like a start-up.