Thank you for your reply.
> On the other hand, my wife gets great pleasure from getting new clothing. She has a lot more than I do, and still she buys more. She is genuinely excited about wearing and showing off the new clothes she bought. When she gets a compliment about them, she is very, very happy.
My wife feels the same way. We both have discussed this and have a hypothesis that the compliments for her new clothes is received more often from women (and men sometimes) who belong to the previous generations. We feel this is partially because during their lives buying clothes was more of a luxury than an everyday thing, mainly due to scarcity. Traditionally new clothes have been bought for festivals and kept and cherished for the years to come. This came to around 5-10 new clothes per year. But now we can just buy whatever whenever.
> friends aren't going to compliment the same clothes again. To get those feelings, she needs new clothes.
Another observation we have is that we have been groomed by the previous generation to like newer clothes that we arent able to appreciate the other things in our lives. My wife has a successful business which she started at the start of the pandemic, but this gets a lot less discussion than what she wears or what plants she grows at home. We feel this is also reflected by how the previous generation might have defined self worth for a woman.