This seems like a process they would have figured out way before now.
The agonies of picking a product name and how we chose Trello
41–43 of 43 posts
Re: The agonies of picking a product name and how we chose Trello
#42One aspect I'm interested in is the SEO angle. For instance, if I make cow food and call myself Cow Food Online, register a domain of cowfoodonline.com, would I stand to benefit from having lots of links with "Cow Food Online" pointing at my domain, since that'd be the name of my service?
If you make "cow food", you probably want CattleFeed.com instead of CowFood.com or CowFoodOnline.com. A cow is a female bovine while cattle is one or more bovines of any gender. Not being picky... I'm a HN'er who makes his living writing software and running e-commerce stores for the cattle industry :D As patio mentioned, there is the exact match bonus where your domain (com/net/org) matches the query exactly. Also,…
If you make "cow food", you probably want CattleFeed.com instead of CowFood.com or CowFoodOnline.com. A cow is a female bovine while cattle is one or more bovines of any gender.
In short part of SEO is knowing what your customers are searching for, and targeting that.
Re: The agonies of picking a product name and how we chose Trello
#43This reminds me of something that happened here in Singapore not too long ago. The government had big plans of reviving the downtown area with lots of new developments, including the new casinos. As part of this makeover, they thought the then name of the area - Marina Bay - needed to be retired too. So they hired a consulting firm and paid them about half a million dollars (IIRC) to come up with a new name. In the e…
Actually, I'm impressed. That's a much better (and braver) decision than forcing through a new name just to save face.