Google continues to leverage its power to provide a better experience for their users as they click on links they find through search. This is one example, and First Click Free is another. The flip side of this is that publishers are now offering an inferior experience to users who navigate directly to their sites. If I type in NYTimes.com and start browsing through articles because I'm a big fan of The New York Time…
They could be utilizing their search dominance to do a lot more harm than good. However, almost everything they do helps make the web better, even if it does push their bottom line. That's business.
Most businesses don't care about your loyalty to other brands. Why should they? Google, on the other hand, has made a lot of strides toward giving big brands benefits in the search results. I'm not sure whether this is good or bad, but saying they reward people who have no brand loyalty is untrue.