I don't think it's that great of a logo. At the very least it is too detailed to scale well, the shell will be completely lost at smaller sizes turning into a blob of flesh color. The use of desaturated pastels is not a typical choice for a technical project. It is more fit for something soft, girly, perhaps creative. Also there is a disconnect between the name and the symbol. You tell me "Groove", I will remember Gr…
The bigger question to me was: What does Groove do? Branding should be about what you want to communicate about the company rather than the decoration process of picking out a color scheme. If you want to understand why this branding isn't working read the mission statement: "Groove is a hosted customer support and engagement platform that helps companies manage customer support across all types of channels - email,…
Re: The process behind our startup's logo design - draftswork shown
#41Logo use on internet at scale is infrequent and colors trump visual metaphor. These colors are distinctive as is the seemingly abstract arrangement of them which is really what counts. The Apple logo has been assailed from day one and contrary to michaelpinto's assertion, a logo never held back anybody....unless you feel the Yahoo logo "Y!" was a self inflicted decisive blow....and how do you construct "slightly vague" and "great job" into whole cloth. Help me here with how any of this matters, if the logo (which will more often then not be a chip on a nav bar) isn't evocative but is none-the-less a distinctive abstract color assemblage?