37signals.com - Evolution of a homepage
37signals.com
37signals.com - Evolution of a homepage
1–10 of 24 posts
Re: 37signals.com - Evolution of a homepage
#2Two things struck me:
1. Not much overall change.
2. Negative slogans are quickly phased out in favor of positive ones. "Drop a bomb on your competitors" and "gain an unfair advantage" quickly give way to "a better way to work with people."
Re: 37signals.com - Evolution of a homepage
#3looks like the result of continuous a/b testing results... change one thing, deploy to some people, capture funnel change, rinse, repeat.
Re: 37signals.com - Evolution of a homepage
#4Two things struck me: 1. Not much overall change. 2. Negative slogans are quickly phased out in favor of positive ones. "Drop a bomb on your competitors" and "gain an unfair advantage" quickly give way to "a better way to work with people."
Not much overall change? Midway through the movie the complete design for the entire thing changes from a colourful, pastel shaded page to black/white with large fonts and a focus on copy. That's a pretty huge change and definitely not inspired by marginal A/B tests. They just changed their minds, tried something different, and stuck with it.
Re: 37signals.com - Evolution of a homepage
#5What's interesting here is not just how they play with the copy, but how they iterate over small details such as margins, padding, and shades of colors (even on the text and links).
Re: 37signals.com - Evolution of a homepage
#6Two things struck me: 1. Not much overall change. 2. Negative slogans are quickly phased out in favor of positive ones. "Drop a bomb on your competitors" and "gain an unfair advantage" quickly give way to "a better way to work with people."
I noticed "Drop a bomb" too and thought wow...what a terrible idea. First and foremost because their competitors can obviously avail themselves of the same tools.
Re: 37signals.com - Evolution of a homepage
#7Two things struck me: 1. Not much overall change. 2. Negative slogans are quickly phased out in favor of positive ones. "Drop a bomb on your competitors" and "gain an unfair advantage" quickly give way to "a better way to work with people."
Not much overall change? Midway through the movie the complete design for the entire thing changes from a colourful, pastel shaded page to black/white with large fonts and a focus on copy. That's a pretty huge change and definitely not inspired by marginal A/B tests. They just changed their minds, tried something different, and stuck with it.
Well overall they changed it once. I know a lot of websites that have made huge changes several times.
I expected more from the video. There were no evolution. Just little image/text/size-changes. And then they changed it completely, and did the same as before.
Re: 37signals.com - Evolution of a homepage
#8I loved the little war over whether to use 'us' or 'it' (0:52-0:55) in the phrase:
Millions of people depend on our software. Entrepreneurs, small businesses and teams inside big organisations rely on it/us daily.
Re: 37signals.com - Evolution of a homepage
#9looks like the result of continuous a/b testing results... change one thing, deploy to some people, capture funnel change, rinse, repeat.
None of the changes here were due to a/b testing. This is just the initial design process + internal iteration.
Re: 37signals.com - Evolution of a homepage
#10Two things struck me: 1. Not much overall change. 2. Negative slogans are quickly phased out in favor of positive ones. "Drop a bomb on your competitors" and "gain an unfair advantage" quickly give way to "a better way to work with people."
I noticed "Drop a bomb" too and thought wow...what a terrible idea. First and foremost because their competitors can obviously avail themselves of the same tools.
That was just for internal fun. I didn't know it would ever make it outside our walls ;)