As far as I understand it, it's not Google Analytics per se that is illegal, but the data transfer to the US. If Google Analytics would use servers on European ground it should be fine. Or would that still violate GDPR as Google as an American company can still be coerced to give access to data stored on their servers outside the US? But I can't imagine that to be the case, as it would effectively mean that any busin…
I work for a European company that is already being impacted by this ruling. Our first step is to replace Google Analytics, but I believe we are also looking through all cloud usage for any traces of PII.
I think this is a huge opportunity for European companies to get a foothold in the Analytics/Ads/Cloud/Office spaces. Perhaps also an opportunity for good open source alternatives, like Matomo Analytics, to get adopted.