Maybe it's just my dirty mind but it looks like a boob.
Agreed. Seemed like some weird cross section of heart and boob to me at first glance. Brought nothing sound related to mind.
The process behind our startup's logo design - draftswork shown
21–30 of 46 posts
Re: The process behind our startup's logo design - draftswork shown
#22Maybe it's just my dirty mind but it looks like a boob.
Definitely a boob. Complete with nipple.
Re: The process behind our startup's logo design - draftswork shown
#23I actually like it. I mean, it is being shown at 70 pixels wide in that post and it looks fine.
Re: The process behind our startup's logo design - draftswork shown
#24Re: The process behind our startup's logo design - draftswork shown
#25Good choice on positioning the shell to the right-top -- it indicates growth and positivity.
Not sure if flatness was intended but: http://imgur.com/fAaMl
I recommend clarifying deep propositions:
"Solid as a shell?" "RGB streams floating inside" -- is this a logo for a painting program?
I recommend using reference photos of a shell, or finding a real shell and studying it.
Re: The process behind our startup's logo design - draftswork shown
#26I don't think it's that great of a logo. At the very least it is too detailed to scale well, the shell will be completely lost at smaller sizes turning into a blob of flesh color. The use of desaturated pastels is not a typical choice for a technical project. It is more fit for something soft, girly, perhaps creative. Also there is a disconnect between the name and the symbol. You tell me "Groove", I will remember Gr…
The bigger question to me was: What does Groove do?
Branding should be about what you want to communicate about the company rather than the decoration process of picking out a color scheme. If you want to understand why this branding isn't working read the mission statement:
"Groove is a hosted customer support and engagement platform that helps companies manage customer support across all types of channels - email, web, livechat, mobile, Twitter and more."
That description sounds slightly vague and long at the same time. What's funny to me is that while the branding is their website does a great job of explaining what they do. So in a sense the logo is holding them back.
By the way if anyone wants to see brilliant logos that were done for the tech industry check out the work of Paul Rand: http://www.paul-rand.com/site/identity/
Re: The process behind our startup's logo design - draftswork shown
#27Unfortunately, I have to agree with the negative comments. Even if the whole process denotes great consistency and attention to details, it really sounds like a huge amount of energy spent on something that I may consider relevant, but not to that extent.
Also, having seen the logo multiple times, I actually never got it was a shell. Anyway, thanks for sharing.
Re: The process behind our startup's logo design - draftswork shown
#28I don't think it's that great of a logo. At the very least it is too detailed to scale well, the shell will be completely lost at smaller sizes turning into a blob of flesh color. The use of desaturated pastels is not a typical choice for a technical project. It is more fit for something soft, girly, perhaps creative. Also there is a disconnect between the name and the symbol. You tell me "Groove", I will remember Gr…
The use of desaturated pastels is not a typical choice for a technical project.
Atypical choices in logo design? Yes, please.
Re: The process behind our startup's logo design - draftswork shown
#29There's a lot of negativity here, and I'm not in love with the logo (although I like the colors a lot). I just want to thank you for being open enough to draw attention to it and share the process. Visual communication is a skill that gets stronger as you use it, I appreciate posts like these.
Re: The process behind our startup's logo design - draftswork shown
#30I had my laptop's screen at a slightly sub-optimal angle, and the shadow on the shell completely disappeared. I could not tell that it was supposed to be anything; it read completely as "three colorful abstract shapes and a larger honky-colored abstract shape". What are those three curvy things supposed to be? I dunno, but they completely ruin any hope of the shell reading as a shell at a quick glance; the silhouette is a completely confusing lump.
I am afraid to say that, in my opinion as a professional artist, this logo needs reworking, rethinking, and possibly even complete replacement.