I naturally had some very tech-heavy ideas (e.g., new approaches for mobile / social / local, new hardware devices). I found it hard to get my co-founders to react positively, even after spending hours trying to convince them of the opportunity. I can spend hours explaining why an idea was a better technology than what's out there, but for some ideas, it's just tough to fully appreciate if you don't understand the te…
And as far as the sales comment below...as mentioned in the post, sometimes it's not worth me shoving it down their throat if they're not going to be pumped about coming in to work everyday.