All in the name of "security" of course.
It's been around a decade since Secure Boot first appeared and I remember well the opposition that had, along with a rallying cry based on the infamous Franklin quote. Unfortunately many of the opposition either accepted it or even defected, but the more this "security" stuff appears, the more I like that quote. It's succinct and gets the sentiment across very well.
Irrational opposition like that makes it much harder to talk about what's actually important, such as PSB/PSP, without getting lumped together with the tinfoil crowd.