Purely anecdotal: In my experience as a hiring manager seeing trends change over the past 10 years, and selecting from the top 10% of candidates by some vague metric, it's primarily about "does it pay a lot" and secondarily "does it offer full-remote"? A lot of my friends, former colleagues, and candidates I've failed to hire end up going to either a FAANG or a very successful brand-name company (typically a SV company) because
1. The TC is a lot higher, like 1.5-2x.
2. They don't have to move; or they do want to move, just not for a job.
It doesn't matter that the work is boring (really fungible cog low-impact stuff). It doesn't matter if the colleagues are meh. It doesn't matter if the company has a reputation for lay-offs/churn/etc. If you have those two items above, you'll likely have a good hiring success rate.
Even stronger: many of the "fads" (like cool programming languages, toolkits, frameworks, etc.), moral/virtue-discussions du jour (like hating on: FB, crypto, commercial spying apparatus, AMZN work conditions, etc.), etc. also don't appear matter in the large. Someone boycotting AMZN one day will be happy to accept a very healthy salary + benefits package writing legacy Java 6 backend code if it means a good double- or triple-digit percentage in compensatory promotion.
For this thread, I just asked an extremely talented programmer ex-colleague (Linux kernel hacker, expert at C) how his job is at Oracle and why he chose it:
> Ex-Colleague: Funny you ask, because I was stuck on-call over the holidays. I'm basically a plebe to Larry Enterprises. Mostly that and having a side gig. Not writing any cool code for sure.
> Me: Why not go elsewhere where things are a little more interesting for you? You have no shortage of talent.
> Ex-Colleague: Pay is great. Not a lot going on. Not a lot of fuss on the job. I easily own a house and pay a mortgage and have a lot left over. Definitely put in less than 9-5 worth of effort. Probably can retire early at this rate.
This type of attitude doesn't appear to be so uncommon, at least among people I know.
In my case for the company I hire for: Extreme stability (check; been around and stable for ~60 years), excellent work-life balance (check), really cool work (check; cutting edge research and engineering), and really good and diverse colleagues (check; gender balance and representation, stable personalities, highly interdisciplinary skills, sometimes world renowned), open-source and conferences (check), education and 20%-of-9-to-5 time benefits (check). Those things may matter to some extent, but contrary to the article, they don't seem matter as much as an extra $50k to $250k pretax compensation in the bank and being able to do so from a low CoL area at your comfort.
The good news for me at least is that we aren't a mega-growth-kind of company, so we can take our time. Ultimately the candidate that values the above does find us (or we them), considers it a dream job, and tends to stay for 5-25 years.