The real success here is not the fluid design (which is awesome). It's getting it through inside a traditional media company. I'd love to read a frank overview of that process as well as the design itself.
http://www.alistapart.com/articles/responsive-web-design/ This looks like a good start to get the basic idea with examples on this space. Today is the first time i saw something like this and im really interested on learning it.
* A tiny font * huge spacing between lines * excessively wide columns * that cannot be resized