In Australia, it's $140 / month, plus the capex of $700 for the dish, which obviously won't work on any other provider. I suspect resale on that device, if the carrier allows it, would be reasonable, but I don't expect I'd be moving away from this service.
People are comparing (sub)urban US multi-carrier options, or heavily populated countries (like Italy), that have much cheaper pricing. It's not surprising that terrestrial services there are better spec'd and cheaper.
For me (in AU) it's compelling because I otherwise have an option of a 3G yagi / booster (nearest tower is 15km away, service is awful normally, but unusable in storms, frequently highly contended, etc), dial-up (there's very few places that still offer such a service, and just the landline connection fee is $40 / month to start with), or geo-stationary satellite (what I've just moved away from after 2+ years, which has > 600ms RTT to the nearest capital city, and a max downstream of 25Mbps, which is also frequently highly contended during peak times.
The 100W / hour usage is frustrating, and claims of electricity being 'just 10c / kWh' are quaint, I guess coming from well serviced parts of EU / US? Here most people are up for 30c (AUD) / kWh, and if on ToU that can go up to 60c during peak (2pm through 8pm). I've got solar, so on average I'm powering this 'for free' 25% of the time.