24yo from London here too. The author's point was: 'Whats toxic is that this then becomes a self-fulfilling prophecy, teams get funding because they look/sound the part. This means that there are more teams that succeed that fit the stereotype and on we go creating Tigertailz instead of the Beatles.' Morgan is using metaphors to show how UK startups need to be themselves. Instead of aping US startups as much as possi…
American culture's been slowly infiltrating the UK for decades (I don't have a problem with that), why should a particular group of people suddenly start rejecting it?