Might be a language thing then. I'm reading through Urban Dictionary and most of them read to me like "I think I know the other person is dishonest or stupid".
Let's take the most popular definition there:
Woke - The act of being very pretentious about how much you care about a social issue
Again, as a non-native English speaker I have to click through "pretentious". The most popular definition:
Behaving in an attention-seeking manner via presenting oneself on the surface as being intelligent, provocative, important, avant-garde, humorous or significant, yet harboring ulterior motives, typically involving some form of personal gratification or material gain (e.g. advancement in social status, career, wealth, etc.).
Note that using this word is often conflated to be a pretentious act in and of itself, as this word is frequently used as a way to easily discredit people, works of art, ideas or statements while simultaneously boosting one's own status.
(btw, as far as I can tell, there's no word or phrase for the same thing in my native language. Which might already start to explain why the whole concept is hard to
really understand for me)
So somebody who calls someone else "woke" looks to be, often, trying to discredit the other person, while simultaneously boosting their own status by making the statement that the other person has ulterior motives and does not actually hold the beliefs that they are saying that they hold.
Idk.. it looks like I'm too far from the US culture to really understand this.
When somebody says that they think that gay people should not have equal rights to non-gay people, then I see no reason to assume that they don't actually hold that belief and that they would be pretentious.
When somebody says the opposite - that gay people should have the same rights than non-gay people then again, I see no reason to assume that they don't actually hold that belief and are pretentious.
Nothing about this looks to have anything to do with progressiveness or hypocrisy or insincerity as far as I can tell but for some reason there's a made-up word to tell the other "side" that "I know you are full of shit and you don't actually believe in what you say".