Earlier quoted context omitted.
Make a checklist, hire a personal shopping technical consultant (may come for free in exchange for friendship/family brownie points), learn a new vocabulary, navigate a complex product matrix and finally, hopefully, purchase. vs. Click on the picture that looks like what you want, tweak a few straightforward options (or leave them to default, knowing they're probably fine), buy.
The difference is, you either ask a knowlegable friend for advice so you can make a decision based on your needs - or you rely on a knowlegable Apple marketing / tech department to make the decision for you. Once again Apple provides simplicity at the cost of freedom of choice. EDIT: to the downvoters - your inability to acknowledge a simple truth astounds me.
As the "knowlegable friend" in my circles this just means that I get swamped with requests for assistance in selecting laptops which means I get the joys of navigating shitty PC websites for a machine that I will never use (until it breaks).
I made the decision a long time ago to tell folks asking for help "if you want a Mac, I'll give you all the assistance you want but if you want a PC, you're on your own."